Produce. Advertise. Sell. In the earlier days selling a product or service was as simple as that. Customers simply carried out purchasing based on products and pricing. The main factors driving customers to buy products were its cost or the product or service alone. This is an old and outdated strategy. Customers are buying the experiences they get from the products and services they purchase. It is all about perception and how you make the customers feel when they purchase your product or service that will keep them coming back for more.     It’s all about how you …

  In today’s competitive world, a mere salary is not enough to foster the best livelihood. From generations ago, people have always segregated their investments in a dynamic portfolio. This portfolio sources additional income for the individual to meet his expenses which otherwise could not be met by a mere salary. Investment in real estate has always formed a crucial part of long term investments in the portfolios. Recently there have been several fears around this investment due to the existing market condition. The real estate market was in turmoil and faced a depreciating growth rate. However, the growth of …

  Property prices are on an all-time high. The prices of residential properties in Metropolitan cities are soaring. It has become almost impossible for people to afford a big and spacious home. Despite the increase, a record 82% of renters say renting is more affordable than owning, according to a new survey from Freddie Mac, up from 67% just a year ago. “Affordability remains the essential factor when it comes to determining whether to rent or purchase a home, and the cost of housing is having a significant impact on households of every age, size and location,” said David Brickman, …

  Looking back to a time when going overseas seemed like an impossible task for the ordinary, we have come a long way. Gone are the days when it took months to cross the 7 seas to reach the other side. With the advancement in aircraft, improvement in connectivity and infrastructure, easy accessibility of transport and increase in modes of transport, travelling no longer remains a life-long dream to the ordinary. Increase in the feasibility of accommodation and the variety available due to the recent trend of vacation rentals has also contributed to the tours and travel industry.     …

  Gone are the days when leisure was available at an arm’s distance. With the increasing pressure and work-load, individuals find it extremely difficult to make time for any leisure at all. The 9-5 jobs have further led to 5-9 work at home as the working class finds it rather difficult to disconnect from work. In the race to be ahead of time and everybody else, the working class is drowned in timelines, stress, anxiety and hassle. This leaves them with no time to go on exotic breaks and holidays until they realise their work efficiency is deteriorating.     …

  Six things you did not know about Isprava homes As Isprava turns six, we take you through the six things you could not possibly know about Isprava homes. It has been six years! Six years filled with dreams, hope and hard work. At Isprava, we have always aimed at making our homes stand a cut above. We do this by constantly focusing on the tinier details in all that we do. This is us spilling the beans on six things you did not know about Isprava homes: 1) At nearly every Isprava home, you will find striking antiques and artefacts …

  Mayanka Shah, our Manager-Partner Relations, brings over a decade of experience in the luxury space and is now responsible for partnering with teams in sales, rentals and for corporate tie-ups. She loves the energy of Goa and feels like it’s the perfect holiday destination, and we couldn’t agree more!   Tell us a bit about yourself, how did you end up at Isprava? I have always enjoyed working in the luxury space; however I never imagined working in the Luxury Real Estate sector! The Isprava story is unique because in addition to developing homes, it also operates in the …

  The luxury real estate market has been booming. The market has been showing steady growth and good returns. The luxury segment is doing quite well despite the current situation of the real estate sector. This has led to an increase in investment in the luxury segment of the real estate market.     How do you classify a property as a ‘luxury property’? A simple high price tag does not add up to a luxurious property. There are various differentiating characteristics of a luxury home. A luxury property is all about unique designs and world-class amenities. It is the …

  The real estate market has been in turmoil along with the overall economy. This is due to low demand and high prices and rates of interest. There is a huge pile-up of inventory, especially in metropolitan cities. However, India has seen an ever-increasing number of luxury home purchases. More and more Indians are investing in luxury homes. With an increase in the disposable income of individuals and investments by NRI’s, the luxury segment has shown steady growth.     The prices of the luxury housing sector are expected to rise in the near future. This has been seen as …

  6 years have gone by, yet Isprava’s values and principles remain unchanged. It is one thing to run a successful company, however, it is a far greater achievement to run a successful company honestly, following the most transparent and clean principles. Today we talk about the values and morals that Isprava has been built on and will continue to cherish. At Isprava, we always do what is right, to gratify half of mankind and astound the other. Transparency at Isprava     At Isprava, we encourage a transparent relationship amongst all employees. We believe that transparency must begin at …