Isprava wins the ET NOW Real Estate Brand of the Year Award 2018

ET Panache

Globe-trotting billionaires, private jets, yachts, skiing at Zermatt and, of course, the quintessential holiday home, traditionally in the French Riviera or Amalfi Coast, but not anymore.

Isprava is breaking the boundaries of the ‘typical’ holiday home destination and redefining luxury living in India. A company that has been invested in by the Godrej Industries, Piramal Family Office and other international UHNIs, Isprava has grown incredibly fast and become popular in the elite circles, which includes celebrities, sportspersons and industrialists.

The homes are aesthetically stunning and thoughtfully designed. Every artefact or piece of antique furniture found in an Isprava home comes with its own unique story. Isprava provides end-to-end service for every customer, which could mean getting you picked up from the airport in a luxury sedan to ensuring your favourite kind of coffee is available in your home when you arrive. Operating with complete transparency, efficiency and passion, Isprava works very differently from other builders.

Rohit Taparia, head of sales, says, “For us, real estate is not a commoditised product, but a luxury experience. We believe in taking care of everything for our homeowners — from the basics like paying electricity bills to providing yoga teachers and butlers. We attend to every need. Handpicked crockery and bath towels, from the espresso machine to the WiFi connection — everything is selected to match their specific preferences. It is these personal touches and attention to detail that elevates the Isprava experience above all others.”

 

Without losing focus on their existing markets, Goa and the Nilgiris, Isprava plans to expand to other holiday destinations in India like Alibaug, and internationally to Sri Lanka, all within the next year. A typical Isprava home ranges from $500,000 to $6 million (Rs 3 crore to Rs 40 crore).

Nibhrant Shah, Founder and CEO, Isprava, says, “We believe the high-end holiday home market in India is poised for massive growth. Indians are becoming incredibly discerning and Isprava fits in perfectly with their lifestyle, with homes that look and feel even more luxurious than the best seven-star hotels.”

Isprava not only ensures that your home is comfortable and fully-serviced, but also in locations that are secluded and exclusive, but still close to all the action. Rohan Lamba, ex-director at Nomura, Capital Markets, Hong Kong, says, “The beauty of the holiday home market is that it allows buyers to not only own a beautiful home, but also experience a quieter and more luxurious lifestyle only a few hours away from their primary homes. People are happy to explore India and other nearby destinations instead of Lake Como and Nice, especially when you have a brand of luxury that is at par with those internationally, like Isprava.”

An Isprava home is an heirloom. It embodies exclusivity, art and heritage, giving its owners their very own piece of immortality for generations to experience.

 

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